PRODUCT LEADERSHIP ADVISORY

AI is disrupting the tech industry faster than most companies can adapt.

The way companies operate is fundamentally changing. Individuals are managing teams of AI agents, CEOs are vibe coding products into production, and traditional organisational hierarchies are flattening. AI-powered products are flooding the market, making it harder than ever to earn customers' attention.

The challenge isn't keeping up with AI. It's figuring out what these changes mean for your business, your products and your people.

THE PROBLEM

Sound familiar?

Your competitors are moving faster, customer expectations are shifting, and the products that once differentiated your business are becoming easier to replicate.

Your teams are busy delivering, but you're questioning whether you're investing in the right things. You're building everything customers ask for, hoping something will stick.

AI presents enormous opportunities, but it's also challenging your existing business model, operating costs and competitive advantage.

Standing still isn't an option. But neither is investing blindly.

The technology is moving faster than your strategy.

You're facing decisions about what to build, where to invest and how your teams need to evolve.

But with so many opportunities and competing priorities, how do you know which ones are worth pursuing?

Moving fast means nothing if you're investing in the wrong things.

AI is making it easier than ever to build products. Just because you can build it doesn't mean anyone wants it.

SERVICES · WHERE TO START

Sound familiar?

Every engagement starts with a real problem. Find yours below.

  • THE NEXT BIG BET ACCELERATOR:
    Turn your next big product idea into an evidence-backed investment decision.

    AI has dramatically reduced the time and cost of building software. But just because you can build something quickly doesn't mean you should.

    If customers don't want it or aren't willing to pay for it, you've just got an expensive development hobby on your hands.

    The Next Big Bet Accelerator helps your team identify and validate new product opportunities. Using AI tools to rapidly prototype and test ideas with real customers, you'll challenge assumptions, assess commercial potential and develop a 6–12 month go-to-market plan.

    With clear go/no-go decision points along the way, you'll have the evidence to decide whether to invest, pivot or walk away before committing significant resources.

    This is a time-boxed engagement.

  • DIGITAL ECOSYSTEM & STRATEGY REVIEW:
    Know where you stand. Decide where to go next.

    An independent review of your digital products, customer experience, technology ecosystem and product capabilities to identify what's working, what's holding you back and where the greatest opportunities lie.

    You'll receive a prioritised, evidence-based roadmap aligned to your business strategy, helping you make confident decisions about where to invest, what to improve and what to stop doing.

    Particularly valuable for businesses relying on external technology agencies without the in-house expertise to independently assess their performance, recommendations and investment priorities.

  • INTERIM & FRACTIONAL PRODUCT LEADERSHIP:
    Senior product leadership, when you need it.

    Whether you're scaling beyond founder-led product development, navigating a period of change, covering a leader on leave or not ready for a full-time executive hire, Bexlane provides experienced product leadership embedded in your business.

    From setting product direction and aligning stakeholders to developing your team and improving how decisions get made, we bring the experience and hands-on leadership needed to move things forward.

    The engagement may be temporary, but the impact should last.

    CPO · VP · Head of ·Product

  • PRODUCT COACHING
    Develop stronger PMs. Build a higher-performing product team.

    Practical coaching and mentoring for product managers and emerging leaders who need to think more strategically, influence stakeholders, make better decisions, navigate complex workplace challenges and create better products.

    Working through real situations they're facing at work, we help your people develop the confidence, judgement and leadership capabilities to become more effective in their roles.

    Choose from 1:1 individual coaching, one-off group workshops or structured training courses, such as The Product Leadership Leap.

    Our approach combines coaching, mentoring and practical application, delivered by someone who's worked across the full spectrum of product leadership, from Product Manager to Chief Product Officer.

  • TALENT ASSESSMENT:
    Look beyond the CV. Hire with more confidence.

    AI can help anyone write a polished CV, prepare impressive interview answers and present themselves as the ideal candidate. But how do you know whether they'll be successful in the role?

    We're accredited to select and administer SHL and Saville psychometric assessments, providing standardised, evidence-based insights into candidates' behavioural preferences, working styles, potential strengths and development areas. This helps you understand how well their natural tendencies align with the demands of the role.

    Combined with ability assessments, such as numerical, verbal and abstract reasoning, you can build a clearer picture of a candidate's aptitude and potential to perform successfully in the role.

    Particularly valuable when candidates interview well but may not have the capabilities to back it up on the job, or when a capable candidate struggles to sell themselves.

    Together with a tailored interview guide, these assessments give you additional evidence to explore beyond what candidates tell you about themselves.

    Online assessments · Professional interpretation · Tailored interview guide

Start a conversation →

  • “One of the most inspiring leaders and product minds I’ve ever worked with. She consistently creates clarity, supports her team, and elevates thinking – even under pressure.”

    – Christopher K, AI Product Manager

  • “Bec is that standout mentor everyone needs in their corner. She helped me rapidly get up to speed and put down strong roots in my role as a Product Manager.”

    – Clarence G, Product Manager

  • “She cuts through complexity and rallies teams around solutions. You leave every interaction with clarity on what matters and what to do next.”

    Adrian H, General Manager

Making an impact

Through coaching and speaking engagements

TRUSTED BY

WHY BEXLANE

You work with the senior person.
Full stop.

Bec Badcock – Founder, Bexlane Advisory

FROM PM TO CPO · 15 YEARS IN TECH

Senior experience. Direct access. Practical advice.

With Bexlane, you work directly with an experienced product executive, not a consulting team that changes once the contract is signed.

I've spent 15 years working across tech startups, scale-ups, enterprises and agencies, progressing from Product Manager to Chief Product Officer.

That experience means I understand the realities behind the brief: the competing priorities, organisational constraints, commercial pressures and people challenges that determine whether a strategy works.

Strategy shaped by years of execution. Insights grounded in what's realistic, not just what looks good on a slide.

Experience across the full product lifecycle.

From launching Australia's first online supermarket marketplace at Woolworths to scaling ecommerce at THE ICONIC, I've led products, teams and organisations through growth, change and transformation.

I've launched greenfield products, turned around products that had lost their way, uplifted product practices and helped organisations build new capabilities, including AI.

Along the way, I've built high-performing teams and developed product leaders, helping people do some of the best work of their careers.

My goal is simple: come in, solve the problem, and leave your organisation stronger, more capable and able to move forward without me.

The perspective you get isn't theoretical. It comes from making the decisions, navigating the trade-offs, and seeing the consequences firsthand.

TRACK RECORD

Proven where it counts

Experience built inside high-stakes product environments. Now applied to yours.

Launched Australia’s first online supermarket marketplace to millions of customers

Turning a strategic bet into a live, scaled revenue channel.

Marketplace · 0 → 1 · Retail

Cut product publish time from days to hours – unlocking range velocity across the catalogue.

Leveraging technology as a strategic advantage and resolving a core operational bottleneck.

Ops Velocity · E-Commerce

Invited to teach product management – earning the #1 NPS in Australia (93.7).

Upskilling professionals in a globally recognised curriculum.

Teaching · NPS · Education

ASK A CPO

Got a product problem?
A problem shared is a problem halved.

Stuck on a product challenge and not sure what to do next?

Tell me what's going on. I'll select submissions for a free 30-minute 1:1 working session where we'll unpack the challenge, explore your options and identify some practical next steps.

No charge. No hard sells because that's icky. One session per person.

Submit your problem →

JAM TOWN · COMMUNITY EVENT ·. AFTER HOURS

Beyond business:
A night for musicians who miss playing in bands.

No pressure. Just a rehearsal space, a big screen with lyrics and chords, and a room full of people who love playing music. Every genre welcome. All levels welcome.

Hosted by Bec Badcock · Sponsored by Bexlane Advisory

Register interest for the next session →

Start with a free 30-min Discovery Call

Bring the problem, even if it's not fully formed yet. That's what the first call is for.

Schedule a Discovery Call →