PRODUCT LEADERSHIP ADVISORY
Customers spend over 6 hours a day online. The bar for tech products has never been higher.
Most companies know something isn’t working. They’re either not sure where to start or short on time and need an extra set of hands they can trust with their product strategy, capability and team – without the long-term commitment.
That's where Bexlane Advisory comes in: solving today's product challenges while leaving your organisation stronger than we found it.
THE PROBLEM
Sound familiar?
Every company has some form of online footprint, whether you consider yourself a tech company or not.
For non-tech companies, you’re making significant calls on product and technology – roadmap, investment, who to hire, what to build next. And often you’re doing this without anyone in the room who has done this before at that level.
For tech companies, you have a strong CTO at the helm, and your technology is sound, but you’re not convinced your product strategy will get you there.
The trigger is usually the same: customers and your team are complaining – loudly about your products and product managers. Or the company direction has shifted and you need a product strategy will get you there – fast.
Strong product capability doesn't happen by accident. Investing in your people and product organisation creates better customer experiences – and turns technology into a strategic advantage.
SERVICES · WHERE TO START
Sound familiar?
Every engagement starts with a real problem. Find yours below.
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DIGITAL ECOSYSTEM & STRATEGY REVIEW:
Get a clear picture of where you stand.An independent review of your digital products, customer experience and supporting ecosystem – ending in a prioritised, evidence-backed roadmap aligned to your business strategy and ready for action.
7-8 weeks · Part Time
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DESIGN SPRINT:
Validate the big idea before you build it.Three weeks to a working prototype and real user feedback. A structured, time-boxed process that ends in a tested prototype and real evidence – not more opinions.
Three weeks · Fixed Scope
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FRACTIONAL PRODUCT LEADERSHIP: Embedded senior leadership, for as long as you need it.
Whether you’re scaling past founder-led product, covering a leader on leave, or not ready for a full-time hire, Bexlane embeds at senior level to provide direction, alignment and momentum.
CPO · VP · Head of · part-time or full-time
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PRODUCT COACHING
Develop stronger PMs. Build a higher-performing product team.I coach product managers and emerging leaders through real workplace challenges, helping them build confidence, navigate complexity, and become more effective in their roles.
6 or 12 week program of coaching, mentoring and practical application – delivered by someone who’s operated from PM to CPO.
Cohorts of 3+ or individual PMs
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TALENT ASSESSMENT:
Hire with more confidence.Supervised psychometric assessment of candidates, plus a tailored interview guide – objective evidence about strengths, working style and fit before you make the offer.
1–2 hours · supervised, online
Making an impact
Through coaching and speaking engagements
TRUSTED BY
WHY BEXLANE
You work with the senior person.
Full stop.
Bec Badcock – Founder, Bexlane Advisory
FRACTIONAL CPO · 15 YEARS IN TECH
Unlike large consultancies – expensive, slow, and staffed by graduates once the contract is signed – with Bexlane you work directly with an experienced executive practitioner from day one.
Agencies build what they're briefed and are often light on real in-house experience. With Bexlane, you're working with someone who understands the business realities behind the brief.
Strategy shaped by years of execution. Insights grounded in what's realistic – not just what looks good on a slide.
Fifteen years working across tech startups, scale-ups, enterprise and agencies. From Product Manager to Chief Product Officer, Bec has led products, teams and organisations through growth, change and transformation.
From launching Australia's first online supermarket marketplace at Woolworths, to scaling ecommerce at THE ICONIC, to leading product organisations and coaching the next generation of product leaders, I've seen what helps product teams thrive – and what holds them back.
Launching greenfield products. Turning around products that had lost their way. Uplifting product practices and, more recently, AI capability inside organisations that didn't have it.
Bec builds high-performing teams – cross-functional and leadership – who can do the best work of their careers. Which means educating your team as we go, so your team gets sharper as the work gets done.
My goal is to come in, solve the problem, and leave your team and organisation stronger, more capable and able to move forward without me.
The perspective you get isn't theoretical. It comes from having sat in the rooms where these decisions get made – and seen the consequences first hand.
TRACK RECORD
Proven where it counts
Experience built inside high-stakes product environments. Now applied to yours.
Launched Australia’s first online supermarket marketplace to millions of customers
Turning a strategic bet into a live, scaled revenue channel.
Marketplace · 0 → 1 · Retail
Cut product publish time from days to hours – unlocking range velocity across the catalogue.
Leveraging technology as a strategic advantage and resolving a core operational bottleneck.
Ops Velocity · E-Commerce
Invited to teach product management – earning the #1 NPS in Australia (93.7).
Upskilling professionals in a globally recognised curriculum.
Teaching · NPS · Education
ASK A CPO
Got a product problem?
A problem shared is a problem halved.
Stuck on a product challenge and not sure what to do next?
Submit your problem. Each week, I pick one for a deep dive. If selected, you’ll get a 30 minute 1:1 session where we work through the problem together.
No charge. No hard sells because that’s icky. One session per person.
JAM TOWN · COMMUNITY EVENT ·. AFTER HOURS
A night for musicians who miss playing in bands.
No pressure. Just a rehearsal space, a big screen with lyrics and chords, and a room full of people who love playing music. Every genre welcome. All levels welcome.
Hosted by Bec Badcock · Sponsored by Bexlane Advisory
Start with a conversation. Bring the problem – even if it’s not fully formed yet. That’s what the first call is for.